Commercial Zoning Update

Commercial Zoning Update

Adopted Commercial Zoning Update

On February 6, 2023, the Village Board approved a code amendment via Ordinance 3053 that adopted the recommendations of the Commercial Zoning Update as detailed in the Public Hearing Draft.

Public Hearing Draft 

The Public Hearing Draft represented what was expected to be the final draft of the Commercial Zoning Update.  The Plan Commission recommended approval of this draft at their January 24, 2023 meeting.  A formal public hearing and consideration of adoption took place at the February 6, 2023 Village Board meeting.

Plan Commission Recommendation

The Plan Commission met on Tuesday, December 6 to discuss their thoughts on the Public Review Draft and review feedback received from the public open house.  They provided direction on suggested edits to the public review draft in preparation for further discussion of the draft on Tuesday, January 24, 2023.  During that meeting, a motion to recommend that the Village Board adopt to draft was approved. 

Public Open House

The Village of Shorewood hosted an open house to discuss the public review draft on November 16 at Village Hall.  Notification of the open house was shared directly with identified project stakeholders and all property owners within the commercial districts. The project team was available to discuss highlights of the proposed update, answer any questions and take feedback on the draft.

Project Background

Identified as one of the primary actions within the Strategic Directions of the Shorewood Comprehensive Plan 2040, the Village will commence discussions on a Commercial Zoning Update inclusive of hybrid form-based code elements in 2022. Unlike strictly conventional zoning, which emphasizes the separation of land uses, form-based zoning regulations emphasize the physical character of development and consider the relationships between buildings and the street, pedestrians and vehicles, and public spaces and private spaces. Hybrid codes also address land uses, but also focus on how development relates to the context of the surrounding area.   

The Village has hired CodaMetrics and Duncan Associates to lead this effort, under the guidance of the Planning & Development Department and the Plan Commission. Opportunities for public involvement, draft documents and further information regarding this project will be posted to this website.

Image Preference Survey Results

The Commercial Zoning Update's second public workshop was convened on May 4th at which participants completed an image preference survey.  Participants were asked to score images of Storefront Buildings, General Buildings, Streetscapes and Façade Renovations on a scale ranging from negative to positive.  The results of that survey were tabulated in order to rank the images from most favorable to least.  Summaries of each section, including any individual remarks that were shared in table discussions of the images, are documented below.   

     Storefront Buildings

     General Buildings


     Facade Renovations

For those who were unable to attend, comments on these summaries, either confirming, disagreeing or expanding upon the ranking of the selections, or general thoughts on any of the images may be sent to Bart Griepentrog. If providing remarks on particular images, please be sure to include the image numbers within your submission.


Working Group

  • Barbara Kiely Miller, Plan Commission
  • Josh Pollack, Plan Commission
  • Scott Kraehnke, Design Review Board
  • Lybra Loest, Design Review Board
  • Jon Krouse, Community Development Authority
  • Tr. Kathy Stokebrand, Community Development Authority
  • Jake Bresette, BID Board
  • Tr. Arthur Ircink, BID Board
  • Chuck Hagner, Conservation Committee
  • Maggie Pipek, Conservation Committee
  • Matt Weiss, Human Relations Commission
  • Gary Brunk, Parks and Public Spaces Committee
  • Kate Flynn Post, At-Large Community Member

Notes from all meetings of the Working Group may be found in the Agenda Center.

Questions related to this project may be directed to Bart Griepentrog, AICP, Planning & Development Director.